Mathway YouTube ads (for Chegg)

The goal: Refresh old Mathway video ads to a higher production standard. Generate four unique concepts focused on distinct product features.

My role: Led scriptwriting and collaborated closely with multimedia and design on creative concepting.

Creative strategy: For our highest performing ad, we let the social proof speak for itself, compiling value-driven tweets and presenting them with a catchy, text-forward animation.

Results: +13% CVR