Program flyers
JFKU
The challenge
A complete renovation of university-wide marketing materials entailed transforming information-heavy and overwhelming program brochures into concise, evocative flyers designed to lead prospective students or business partners simply to the next step in their user journey.
The solution
The brochures were redesigned as small, image-first “slicks” offering the user only the most relevant and essential content about their program of interest.
My role
Copywriting & Content Strategy - See below to learn more.
I put to use my poetry background and ear for rhythm to distill bachelor’s, master’s, and doctoral programs into three words each—the ultimate task in concision.
Using keywords and phrases sourced from program stakeholders, I boiled each program down to its essence.